Mission

Our mission is to disrupt the narrative that alcohol is essential to celebrate, relax, or network in Central Indiana.

Core Values

Inclusion

We believe in the art of entertaining. The best hosts offer beverages to accommodate all their guests, and the most memorable events are ones with a sense of belonging.

Wellness

We advocate for the mental and physical benefits of choosing an alcohol-free lifestyle. We collaborate with customers looking for products to meet their needs.

Privacy

We commit to keeping customer data private. We are also cognizant that people choose alcohol-free beverages for many different reasons. Our customers' stories are not for us to share with others.

Curiosity

We strive to keep learning about the alcohol-free beverage industry as it grows and expands. We are open to trying new products and drink recipes. We encourage our customers to embrace the same openness.

Diversity Statement

We are a women-owned business committed to amplifying the work of other women business owners.

Our shops are safe spaces for LGBTQIA+ community members. 🏳️🌈

Muslims welcome. 🤍

We affirm the identity of all customers, regardless of age, ancestry, citizenship status, gender identity, genetic information, mental health, national or ethnic origin, physical health, race, religion, sex, sexual orientation, size, socio-economic factors, or veteran status.